Competitive Intelligence - Good Tools #18

50+ tools to peek into, get inspired and learn from your key competitors.

Welcome to a new edition of Good Tools.

This issue revolves around competitive intelligence tools and apps, that make it easy for you to uncover just about anything about your online competitors and to keep tabs on their next move.

How much traffic they have, what prices they have, who links to them, which keywords are they strong on (and which not), etc.

As always the focus is on free tools, open-source apps and commercial ones with generous free plans. Not on expensive enterprise solutions.

Keep in mind that I generally do not include expensive tools unless they offer some very generous free plan or trial.

It takes quite a bit of work to find, test and verify all of the tools that fit each collection, but the result is something that cannot be found elsewhere.

Neither Google, Bing or any AI will be able to bring back to you such a list.

Try and verify yourself and if I am wrong please share what goods you have found with their help.

I do this because I enjoy searching, verifying and organizing.

I want to create lasting information resources that can be useful to others.

I hope you will find this new collection useful.

Please consider supporting this work.

I’d love to keep on searching.

Robin Good

In this issue:

1. Competitor Analysis

2. Rank & SERP Trackers

3. Price Detection

4. Social Media Analysis

5. Email Analysis

6. Ad Strategies

7. Backlink Trackers

8. Change Monitoring

9. Website Speed

10. Tech Stack

11. Find Competitors Emails

12. General Competitors Info

Competitive Intelligence Tools

1) Competitor Analysis

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• Askpot
  Get competitors home or landing page analysis, unique value proposition, positioning, audience. Find potential competitors. Competitive analysis.
  Free plan available. Pro starts at $59/mo.
  .

• Completely
  Competitors comparison that includes company info (year established, location and SWOT analysis), type, size, location, stakeholders, plus USP, channels, keywords, social media profiles, features, platforms, business model, pricing.
  One time payment: $19

  .

• Competitors
  Identifies new emerging competitors, as well as competitors keyword rankings, website changes, social media posts, newsletters and Facebook/Google ads.
  Video demo [17 min]
  15-days free trial then $19.90/competitor/month
  .

• Compint
  Website monitoring, price and product tracking.
  Free plan, includes 2 competitors. Pro starts at $18/mo.
  .

• Ubersuggest
  Domain overview of competitors' websites. Insight into their social media marketing, SEO, and content marketing strategies. Discover the keywords your competition is ranking. Backlink data analysis.
  Free 7-day trial. Pro starts at $20/month.
  .

• ReviewBolt
  Find companies with specific characteristics. Get company profiles, reviews, email leads, traffic growth. Pro starts at $29/mo for 25 competitors - Lifetime $79.
  Free Chrome extension checks traffic, ads budget, reviews/ratings for any site.

2) Competitors Rank Trackers & SERP Checkers

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• Keyword
  Monitor ranking trends over time for specific keywords. Find search volume, CPC estimates, competition ratings and traffic sources. Branded reporting.
  Free plan monitors ranking for max 10 keywords
  .

• Raven Tools
  Professional competitive rank tracking across multiple search engines. Reports. [Video Demo]
  Free trial includes 140 rank position checks. Pro starts at $39/mo
  .

• WhatsMySERP
  Rank tracking, backlink monitoring, keyword tool.
  Free plan (10 checks/day). Pro starts at $19.99/mo
  .

• TrueRank Free SERP Checker
  100% free
  .

• Accuranker Free SERP Checker
  100% free

3) Competitors Price Detection

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• Browse.ai
  Keep tabs in real time on products and pricing of any seller, or monitor your own inventory. Know when competitors are offering promotions and discounts.
  Free plan - 50 monthly credits. Pro starts at $49/mo.
  .

• Price2Spy
  Monitor price and prices changes from competitors' websites and online stores. Can even handle sites that show prices in images.
  Free 30-day trial. Pro starts at $140/mo.
  .

• Prisync
  Price monitoring and tracking. Gathers every competitor product price and stock availability info you specify into a single dashboard.
  Free 15-day trial. No credit card. Pro starts at $99/mo.
  .

• Fastcompete
  Track prices and discover discount campaigns of competitors.
  Free plan with 1K monthly checks and 30 products/URLs. Pro starts at $99/mo.
  .

• SaaS Pricing Explorer
  Library of over 1000 pricing pages. Insights into different pricing models, key metrics, and price ranges. Updated monthly.
  100% free.

4) Social Media Competitors Tracking

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• RivalIQ
  Free “Head-to-Head” comparison tools allows you to check your social media efforts against the ones of your key competitors across the top social media platforms. 

  • Instagram

  • Facebook

  • Twitter / X

  • TikTok

  100% free.
  .

• RivalHunt

  Track website content, prices, new social media posts and insights from Crunchbase on funding, acquisitions and team changes.
  100% free plan tracks up to 3 competitors. Pro is $49/mo

  .

• SocialBlade
  Social network analytics tool. Stats on YouTube, Twitch, Twitter, Facebook, TikTok, Instagram and more. Chrome extension

  Free version. 

5) Analyze Competitors Emails

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• Owletter
  Automatically captures all emails sent from a website to their mailing list. Takes  screenshots of each email, stores it and analyzes it. 

  15-days free trial. Starts at $19/mo to monitor 10 websites
  .

• Mailcharts
  Inspiration source for email campaigns. Access to thousands of great curated lists of examples of email campaigns and newsletters as well as detailed marketing data. [Video]
  Free plan available. Pro starts at $149/mo.
  .

• ESP Finder
  Find which ESP (email service provider) is being used by your competitors to send their email campaigns and newsletters.
  100% free
  .

• Sendview
  Tool for benchmarking your email strategy against competitors without flooding your inbox. Identify email sending trends from key competitors.

  10-day free trial. Pro starts at $69/mo.

6) Competitors Ad Strategies

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• BigSpy
  Spy on competitor's ad strategies.
  Free 1-day full-access trial for $1
  .

• AdBeat
  See what direct competitors are doing with ads and where they’re getting results.  Uncover competitor's most profitable publisher, ad copy and landing pages. See messages used and sources of traffic. Video demo.
  Free plan. Pro starts at $249/mo.
  .

• Facebook Ads Library
  Searchable Facebook/Instagram ads catalog. Search by product category, keyword and geolocation. Save useful ad searches or re-use.
  100% free. 

7) Backlink Trackers

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• Ahrefs
  See who’s linking to you and your competitors. Monitor competitors’ Google rankings. Provides limited access to Site Explorer (organic search traffic and backlink profile of any website) and Site Audit (SEO audit to uncover technical and on-page SEO issues.)
  Free for website owners (you must prove ownership).
  .

• MOZ Link Explorer
  Get complete link metrics for any website, including Page Authority and Domain Authority. See the links to any site, monitor inbound links. Find broken links for any site.
  Free plan includes 10 link queries and 50 rows of data per query every month.
  .

• Backlinks Checker
  Checks backlinks for any website / URL.
  100% free
  .

• The Hoth Backlink Checker
  Backlink checker powered by SEMRush.
  100% free
  .

• Linkody

  Finds broken or no-follow links on any website.

  30-day free trial. Pro starts at $14.90/mo
  .

• SEO Optimer
  Get notified for new links to any domain. Keep an eye on your backlink profile, but also follow your competitor’s link building campaigns.
  14-day free trial - Pro starts at $19/mo

8) Website Change Monitoring

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• Visualping
  Monitor website changes. Just enter the URL to monitor and select a specific area on the page to track for changes. Get an email when a change is detected. Automates social media, price / out-of-stock and SEO monitoring.
  Free plan includes 150 checks/mo for up to 5 pages. Pro starts at $10/mo.
  .

• Wachete
  Monitor web pages for changes. Lots of pro features. Daily/weekly summary email. Monitor pages which require clicks or submission of values. Monitor specific parts of a page. Download data.
  Free plan (monitors up to 5 pages). Pro (50 pages) starts at $5/mo
  .

• Distill.io
  Track web pages and specific sections of them. Get instant alerts via web notifications, emails, SMS or apps. Monitor password protected pages. Track changes in PDFs. Chrome extension. Firefox. Mobile apps for iOS and Android.
  Free plan (monitors up to 25 pages). Pro starts at $15/mo.
  .

• DeepDiveDuck
  Keep track of key changes to your competitors’ websites. Get alerts on key changes, including staff changes, pricing tweaks, new products, address changes, and more.
  Free trial - one month. Tracks 10 sites / 100 pages/site. Pro $49/mo
  .

• Compint Competitor Website Monitoring
  Track competitors website changes on a daily basis while controlling frequency and sensitivity.
  100% free.

9) Competitors Website Speed

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• PageSpeed Compare

  Compare performance metrics of your pages against your competitors using Google PageSpeed. Compare up to 10 pages against each other..
  100% free
  .

• Google PageSpeed Insights
  Analyzes user experience of any web page on both mobile and desktop devices and provides suggestions on how to improve them.
  100% free
  .

• GTMetrix
  Free tool to test and monitor any web page speed performance. Identifies specific issues and problems and suggests solutions to improve.
  Free version. Pro starts at $5/mo.

10) Tech Stack Analyzers

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• WhatRuns
  Free Chrome browser extension identifies the specific technologies used on any website.
  100% free.
  .

• Wappalizer
  Discover the technology stack of any website including CMS, ecommerce platform and payment processors, as well as company and contact details.
  Free plan includes 50 technology lookups / month. Pro starts at $250/mo
  .

• WhatCMS

  Find out what CMS (content management system) your competitors are using. Is it WordPress, Ghost or something else.
  Free plan supports 500 detections/mo. Pro (10K detections) starts at $15/mo
  .

• Netcraft Site Reporter
  Find out all the tech info about any website including network info, IP, site technology, CDN and more.
  100% free
  .

• Fork.AI
  Discover the tech stack behind any app on Google Play & App Store. Chrome extension (allows to identify SDK integrations on App Store and Google Play as well as to get email and social contacts for app publisher.
  Free trial. Starts at $9.95/mo
  .

• Largerio
  Select a technology, click, get the list of popular websites that use it.
  100% free.

11) Find Competitors Emails

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• Norbert
  Input your prospect's name and the company URL he/she works for and instantly find his/her valid email address.
  Free 50 credits on new accounts. TPro from $49/mo (up to 1K leads/mo).
  .

• GetEmail.io
  Find the email address of any professional in any company by leveraging big data and machine learning. Download found emails in CSV. API.
  Free 10 credits - Pro starts at $49/mo (300 credits)
  .

• Hunter.io
  Find verified email addresses of professionals. Chrome extension allows you to get a list of valid email addresses for any website/company you visit.
  Free plan includes 25 monthly searches and 50 email verifications.
  .

• Clearbit Connect
  Find any email address. Chrome extension.
  Free 10 credits / month.

12) General Competitors Info

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• Similarweb
  Website traffic analysis, competitive benchmarking, website's performance metrics, audience demographics, keywords, referral sources, engagement metrics and digital marketing strategy evaluation.
  Free to try. 7-day free trial. Pro starts at $125/mo
  .

• Crunchbase
  Company and startup information directory. Info on investments and funding, founding members, mergers/acquisitions, trends. Reports emerging competitors and keeps track of major changes.
  Free to try. Pro starts at $29/mo.
  .

• Screaming Frog
  Website crawler allows you to inspect and analyze any site and uncover critical competitive intel, including broken links, duplicate content, redirects and more. Downloadable software for Windows, macOS and Linux. [Video]
  Free version for up to 500 URLs. Pro version is $239/year.
  

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Thank you.

from sunny Holbox island (MX)
Robin Good